Line Sub Branding. When you repaint the 442's How about iconizing the route?

it is obvious people identify with their local line and longer distance lines have distinct personalities.

Under the SWR master brand which is still trying to establish a distinct branding merging the First Experience with that of MTR.

Iconizing the sub brands on trains could increase the link to consumers and is minimal outlay.

Pompeys could have an icon that symboloizes the Navy maybe the Victory, Nelson, an Anchor etc

Southampton, Bournemouth. Weymouth could have one that symbolizes the seaside maybe a blazing sun or sailing boats

and West of England perhaps Stonehenge? (Hopefully we will see return of other West of England service to Paignton and maybe Plymouth via Okehampton?)

All under the SWR master brand.

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