it is obvious people identify with their local line and longer distance lines have distinct personalities.
Under the SWR master brand which is still trying to establish a distinct branding merging the First Experience with that of MTR.
Iconizing the sub brands on trains could increase the link to consumers and is minimal outlay.
Pompeys could have an icon that symboloizes the Navy maybe the Victory, Nelson, an Anchor etc
Southampton, Bournemouth. Weymouth could have one that symbolizes the seaside maybe a blazing sun or sailing boats
and West of England perhaps Stonehenge? (Hopefully we will see return of other West of England service to Paignton and maybe Plymouth via Okehampton?)
All under the SWR master brand.
Clearly posted by a SWR marketeer. How about cutting fares instead of waistline time and effort 'iconizing' for 'consumers' and perhaps helping 'passengers' to get to their destinations on time.
Nope. branding is an important part of any business. Passengers are more concerned with their line and service and it is important to recognize that. Passengers stuck on a 455 going to Dorking are not that interested in wifi complaints going to Weymouth etc. You are right though that if you fail to deliver the basics then no amount of branding activity will restore trust. The purposing of competent branding is to align consumer experience so all communications communicate the same message and not big promises o the web and no delivery in reality. It is unfortunate for travelers and SWR alike that the changeover has occurred while Network Rail seem to have an unusually high number of failures, not just in S area and Waterloo but across the National Network. There seem to be some management issues there. The test here for SWR is how they handle the Network Rail failures, how quickly and accurately they inform passengers and how they handle compensation.
That would be a nice idea, used to like the way SWT had very destinctive cartoon style
marketing and maps which called out key attractions or points of interest along the routes.
How about SWR concentrate on getting the West Of England trains into Waterloo on time, just for once. And maybe stop random cancellations. Or even get the right number of carriages on. And the last thing they should be doing is encouraging yet more users onto over-crises trains! And I though Southern were bad......
I totally agree with your sentiments to restore a punctual reliable service on the withered arm. It is precisely for this reason why I believe sub brands are needed. The West of England Mainline was butchered by BR Western Region and the single tracking, lack of modernization and infrastructure together with second rate rolling stock has gone on for years. The Exeter service with continuation to Plymouth should be the jewel of Waterloo services. To get a reliable service and reintroduce acceptable journey times and frequencies needs heavy infrastructure investment which is not currently forthcoming. Given the issues there have been with Network Rail's recent works and subsequent derailments, faults etc, this too needs fixing. I think that there needs to be a brand manager championing the West of England mainline and fighting for better services, twinning, electrification at least to Salisbury, modern bi modal rolling stock etc. If you compare a Class 158/9 DMU to an IET it is a joke, though the 158/9's have been much more reliable than the Class 50's. I have the fortune or misfortune to remember the Withered Arm before Western Region got hold of it with fast trains and a real railway feeling not a poor relation to the Paddington Taunton route and as for cutting off the Okehampton route so the West COuntry had no trains when Dawlish was washed away... words still fail me. Let us hope someone in SWR reads this and feels motivated enough to pick up the torch for the Withered Arm soon.